Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device.  Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.

Why Imagine?

Imagine Communications offers a generous Medical, Dental, Vision and Life Insurance package and HSA and 401(k) options with company matching. We like to make sure all our employees are safe when travelling so we’ve got travel insurance covered too.  Employee Wellbeing is a priority for us, so all employees and their family have access to our EAP and Wellness programs, including LifeSpeak and Vitality. Volunteer in your community and we will pay for that too.

Reporting to the Senior Vice President of Product Management, as a Product Marketing Manager for our Ad Tech products, and you are responsible for deeply understanding the market and making your products highly visible as part of a truly compelling proposition for the customer base.

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You are an enthusiastic and knowledgeable portfolio evangelist.

You know your competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.  You understand the difference between technical buyers, user buyers and economic buyers and know how to address each of those together and separately in the content and collateral you help create.

You will work with the engineering team and product owners to collate and illustrate the vision and key phases of deliverables for your products. 

You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with the sales team and our sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

You have a technical background to complement your product marketing skills. You feel equally comfortable talking to the sales team about how to structure a sale to maximize value and chances of success as you do talking to an engineer about the underlying technology.

• Contribute to the overall product plans and roadmaps for each Ad Tech product
• Define and execute product marketing strategies with each Product Manager
• Conduct market research for Ad Tech products including customer buying trends and competitive analysis
• Develop and refine messaging frameworks, including value propositions, benefits, and key differentiators, for each Ad Tech product. 
• Develop and execute customer-facing product marketing communications plans
• Develop sales materials to support the Sales team with presentations, product battle cards, case studies and white papers
• Develop a partnership with the company Marketing team to execute marketing plans
• Support Marketing team activities on website updates, blogs, product press releases
• Track and analyze market segment data including product market share, market size and product trends
• Plan and execute the involvement of Ad Tech products and team in industry conferences
• Plan and support Ad Tech team involvement in industry speaking and panel opportunities

• Track record in product marketing within the context of a complex Ad Tech and business systems vendor.
• In-depth knowledge of broadcast markets and Ad Tech products.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and strong customer orientation
• Ability to develop strategic relationships and sell the vision. Ability to influence at multiple levels of an organization.  Strong and effective oral and written communication skills.
• Intellectual curiosity and the ability to deliver business insight.
• Ideally, be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. A team player! Demonstrated ability to lead in a fluid, customer-oriented environment. Ability to multitask and drive to the desired results.

Celebrating difference

At Imagine Communications, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities.  We are committed to providing an environment of mutual respect.  Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer.