Imagine Communications

Product Marketing Manager - Remote friendly

Job Locations UK | US-GA-Atlanta | US-TX-Plano | US-CO-Denver | US-FL-Miami
Posted Date 3 months ago(5/6/2021 3:05 PM)
Requisition ID
05212549

Overview

We are Imagine Communications the solutions to broadcasters in the media industry. Our long history in broadcasting focusing on our customers’ needs enables us to produce products that support our customers. Solutions that broadcasters rely on every day.

A Bit About The Role

The Product Marketing Manager partners with a cross-functional group of people to develop A++ marketing materials for our AdTech suite of products.  This role works closely with a broad cross section of Imagine building the product marketing strategy, developing the material, and insuring its full and optimal use.

 

The Product Marketing Manager works closely with Product Leadership and the Product Owners to develop a deep understand of our products, their value propositions, the customer profile, the competition, and the ecosystem in which they live.  They partner with the same group to develop the marketing strategy and tactical plan for each product.

 

The Product Marketing Manager works closely with Marketing to develop collateral and other material to support our sales, marketing, and related educational efforts.  They partner with Marketing to develop marketing campaigns to promote our products.  They curate our product marketing library to make sure the material therein is complete and updated.

 

The Product Marketing Manager works with Sales to promote effective utilization of our product marketing material, including promoting awareness of and training on usage of the material.  They collaborate with Sales to collect feedback on the product positioning and marketing materials and refine the same as needed.

  • Direct a cross-functional team to develop marketing material for each of our products
  • Keep our library of marketing material current
  • Work with Sales to maximize the usage of our marketing materials
  • Work with Marketing to maximize the exposure of our products

About You

  • Deep knowledge of linear television advertising technology
  • Ability to quickly learn new technical and strategic concepts
  • Customer focused mindset
  • Strong strategic thinker and business-oriented mindset
  • Effective communicator and influencer across a cross-functional set of teams
  • Aptitude for written communication and storytelling via presentations
  • Excellent project management capabilities
  • Hustling approach that delivers results

 

Celebrating difference, together stronger

At Imagine Communications, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities.  We are committed to providing an environment of mutual respect.  Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer.

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