Imagine Communications

  • Senior Product Manager – Denver CO

    Job Locations US-CO-Denver
    Posted Date 1 week ago(11/7/2018 11:28 AM)
    Requisition ID
  • Company Overview

    Every day, Imagine Communications is delivering billions of ad impressions all over the world — anywhere, anytime and on any device.  We provide end-to-end ad management and delivery solutions that the world’s most successful television, radio, media networks, and service providers rely on to efficiently manage their content and revenue.


    Imagine’s Ad Tech solutions are helping customers optimize inventory and pricing while providing enhanced monetization through targeted delivery with Dynamic Ad Insertion.


    If you’re looking to join a market leader and take your career to the next level, contact us today!


    Imagine Communications Corp. is an Equal Employment Opportunity (EEO) Employer and does not discriminate on the basis of race, color, religion, national origin, sex, gender, gender identity, gender expression, age, sexual orientation, disability (physical or mental), medical condition, marital status, ancestry, protected veteran status, genetics and any other protected group status or non-job related characteristics as directed by law.

    Specific duties include but are not limited to

    The Product Line Manager position leads all aspects of a product line or portfolio, working within a matrixed organization to collaborate across functional areas and with external partners and customers.  Core accountability includes overall responsibility for the product lifecycle strategy and leadership/stewardship for internal stakeholders who enable product success.


    Key Responsibilities:

    • Set and communicate clear priorities for assigned products based on strategic objectives, market conditions, and customer requirements
    • Balance business objectives and customer needs, reconciling the goals of the business with benefits to the customer
    • Facilitate multiple agile development teams
    • Develop and maintain product portfolio epic/story backlog
    • Work with dev teams on scoping and prioritizing
    • Implement processes to manage the business – monitoring performance against objectives and ensuring delivery of operational results.
    • Collaborate with marketing to develop detailed marketing plans and support promotional campaigns to maximize the success of the products.
    • Define and communicate the value proposition for the product family
    • Define, communicate and execute product roadmap releases to timing and cost targets, including end-of-life strategies.
    • Work and collaborate with members of the product team daily, as well as adjacent teams such as UX and architecture
    • Regularly communicate product status to relevant stakeholders
    • Develop product pricing models that maximize value to Imagine, considering, customer business models, competitive pricing, and ROI
    • Identify and implement or support strategic partnerships to enhance the value of the product.
    • Set and achieve financial expectations.
    • Identify and implement continuous quality and cost improvement initiatives as it relates to product lifecycle management
    • Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
    • Evaluate and recommend investments to maximize the financial results of the product portfolio.
    • Develop an in-depth understanding of the competition, including market share estimates, differentiators and business strategy.
    • Perform the role of Product Evangelist internally and externally
    • Support sales in customer engagements, providing market and product expertise, inspiring confidence in the company and product organization



    Key Requirements:

    •  5+ years experience leading a product portfolio, with profit and loss responsibility, in the media technology industry coupled with in-depth knowledge of streaming video and OTT ad fulfillment.
    •  Successful track record of establishing strategic direction, supported by sound operational decision-making skills.
    •   Experience with market positioning, business development, pricing, and competitive analysis.
    •   Experience with launching and growing cloud-based offerings.
    •   Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation.
    •   Strong global business acumen.
    •   Demonstrated ability to lead in a fluid, customer-oriented environment.
    •   Ability to develop strategic relationships and sell the vision. Ability to influence at multiple levels of an organization.
    •   Effective oral and written communication skills.
    •   Customer orientation.
    •   Intellectual curiosity and the ability to deliver business insight
    •   Ability to multitask and drive to the desired results.


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