Imagine Communications

  • Product Line Manager – Targeted Delivery Denver, CO or Remote

    Job Locations US-CO-Denver
    Posted Date 2 months ago(11/27/2018 5:18 PM)
    Requisition ID
  • Company Overview

    Every day, Imagine Communications is delivering billions of ad impressions all over the world — anywhere, anytime and on any device. We provide end-to-end ad management and delivery solutions that the world’s most successful television, radio, media networks, and service providers rely on to efficiently manage their content and revenue.


    Imagine Communications Corp. is an Equal Employment Opportunity (EEO) Employer and does not discriminate on the basis of race, color, religion, national origin, sex, gender, gender identity, gender expression, age, sexual orientation, disability (physical or mental), medical condition, marital status, ancestry, protected veteran status, genetics and any other protected group status or non-job related characteristics as directed by law.

    Specific duties include but are not limited to

    Imagine Communication’s Ad Tech solutions are helping customers optimize inventory and pricing while providing enhanced monetization through targeted delivery with Dynamic Ad Insertion.


    The Product Line Manager position leads all aspects of the targeted deliver product line portfolio, working within a matrixed organization to collaborate across functional areas and with external partners and customers.  Core accountability includes overall responsibility for the product lifecycle strategy, and leadership/stewardship for internal stakeholders who enable product success.


    Key Responsibilities:

    • Set and communicate clear priorities for assigned products based on strategic objectives, market conditions, and customer requirements, and regularly communicate product status to relevant stakeholders. Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
    • Facilitate multiple agile development teams, working with them on scoping and prioritization. Collaborate, on a daily basis, with members of the product team, as well as adjacent teams such as UX and architecture
    • Be the Product Evangelist. Define and communicate the value proposition for the product family, including definition, communication, financial/pricing modeling, and execution of product roadmap releases to timing and cost targets, including end-of-life strategies. Evaluate and recommend investments to maximize the financial results of the product portfolio.
    • Balance business objectives and customer needs, reconciling the goals of the business with benefits to the customer
    • Implement processes to manage the business – monitoring performance against objectives and ensuring delivery of operational results.
    • Collaborate with marketing to develop detailed marketing plans and support promotional campaigns to maximize success of the products.
    • Identify and implement or support strategic partnerships to enhance the value of the product.
    • Identify and implement continuous quality and cost improvement initiatives as it relates to product lifecycle management
    • Understand the market and develop an in-depth understanding of the competition, including market share estimates, differentiators and business strategy.
    • Support sales in customer engagements, providing market and product expertise, inspiring confidence in the company and product organization



    Key Requirements:

    • 5+ years media technology product management experience including OTT video, launching cloud-based offerings, and preferably direct experience with dynamic ad insertion software.
    • Strong global finance business acumen coupled with experience leading a product portfolio, with profit and loss responsibility,
    • Exceptional leadership and stakeholder management skills and a successful track record of establishing strategic direction, supported by sound operational decision-making skills.
    • Experience with market positioning, business development, pricing, and competitive analysis.
    • Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation.
    • Demonstrated ability to lead in a fluid, customer-oriented environment.
    • Ability to develop strategic relationships, inspire, influence and sell the vision, both internally and externally.
    • Strong verbal and written communication skills.
    • Customer orientation.
    • Intellectual curiosity and the ability to deliver business insight

    Imagine Communications offers an engaging team-oriented culture and a competitive compensation/benefits package.


    Equal Opportunity Employer:  M/F/D/V


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