Imagine Communications

  • Product Line Manager - North York, ON

    Job Locations CA-North York
    Posted Date 5 months ago(10/19/2018 12:35 PM)
    Requisition ID
  • Company Overview

    Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device.


    Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues. Today, we’re driving an industry transformation by investing deeply in a new generation of media enabled by IP, virtualization, cloud infrastructure and software-defined networks.


    At Imagine Communications, groundbreaking work is part of our everyday environment.  All our employees play a vital role in our organization, helping the media industry enable instant access to moments that matter.  Wherever your skills fit in our business — from engineering and sales to service and support — you’ll find you gain much more than just a job. At Imagine Communications, you’ll gain the opportunity to contribute to the transformation that’s taking place in the way the world is consuming media.

    Specific duties include but are not limited to

    The Product Line Manager position leads all aspects of a product line or portfolio, working within a matrixed organization to collaborate across functional areas and with external partners and customers.  Core accountability includes overall responsibility for the product lifecycle strategy, and leadership/stewardship for internal stakeholders who enable product success.


    Key Responsibilities:

    • Set and communicate clear priorities for the product line based on strategic objectives, market conditions, and customer requirements
    • Implement processes to manage the business monitoring performance against objectives and ensuring delivery of operational results.
    • Ensure detailed marketing plans (strategic and tactical) are developed, communicated and implemented to maximize the success of the product line.
    • Collaborate with marketing to develop and launch advertising and promotion campaigns.
    • Define and communicate the value proposition for the product family
    • Define, communicate and execute product roadmap releases to timing and cost targets, including end-of-life strategies.
    • Develop product pricing and margin models that maximize value to Imagine, considering, customer business models, competitive pricing, and ROI
    • Identify and implement strategic partnerships to enhance the value of the product. These may include content, advertiser, hardware, integrator, network, agency, and sales/channel partners.
    • Oversee the planning/production of the portfolio to ensure the ability to meet market demand, while managing inventory within defined targets. Set and achieve financial expectations.
    • Identify and implement continuous quality and cost improvement initiatives as it relates to product lifecycle management
    • Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
    • Evaluate and recommend investments to maximize the financial results of the product portfolio.
    • Develop an in-depth understanding of the competition, including market share estimates, differentiators and business strategy.
    • Perform the role of Product Evangelist internally and externally


    Key Requirements:

    • 3 – 5 years experience leading a product portfolio, with profit and loss responsibility, in the broadcast media industry coupled with in-depth knowledge of linear broadcast markets, monitoring, processing and routing systems
    • Successful track record of establishing strategic direction, supported by sound operational decision-making skills.
    • Experience with market positioning, business development, pricing, and competitive analysis.
    • Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation.
    • Strong global business acumen.
    • Demonstrated ability to lead in a fluid, customer-oriented environment.
    • Ability to develop strategic relationships and sell the vision.  Ability to influence at multiple levels of an organization.
    • Effective oral and written communication skills.
    • Customer orientation.
    • Intellectual curiosity and the ability to deliver business insight
    • Ability to multitask and drive to the desired results.


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