Imagine Communications

  • Director of Product Management

    Job Locations CA-ON-Waterloo
    Posted Date 4 weeks ago(6/22/2018 9:56 AM)
    Requisition ID
  • Company Overview

    Director of Product Line Management

    Waterloo, ON



    Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device.  Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.


    This position will work within a matrix organization, collaborating across functional areas, external partners and customers to effectively lead all aspects of the product pillar, to include  financial oversight, responsibly for the product strategy and life cycle, and leadership responsibility for the team of product managers.

    Specific duties include but are not limited to

    Key Responsibilities:

    • Set and communicate clear priorities for the product portfolio based on strategic objectives, market conditions and customer requirements. Identify and implement continuous quality and cost improvement initiatives as it relates to product lifecycle management.  Evaluate and recommend investments to maximize the financial results of the product portfolio.
    • Develop and manage relationships with internal stakeholder groups (Engineering, Sales, Marketing, Operations, Support) to collaboratively plan and operationalize product roadmap.
    • Implement processes to manage product line performance against objectives, ensuring delivery of operational results.
    • Ensure detailed marketing plans (strategic and tactical) are developed, communicated and implemented to maximize the success of the product portfolio. Collaborate with marketing to develop and launch advertising and promotion campaigns.
    • Manage a team of Product Line Managers and Product Specialists to meet the business objectives for the product portfolio.
    • Define and communicate the value proposition for the product portfolio and Imagine solutions involving that portfolio
    • Develop product pricing and margin models that maximize value to Imagine, taking into account, customer business models, competitive pricing, and ROI.
    • Identify and implement strategic partnerships to enhance the value of the product portfolio These may include: content, advertiser, hardware, integrator, network, agency, and sales/channel partners.
    • Oversee the planning/production of the portfolio to ensure ability to meet market demand, while managing inventory within defined targets. Set and achieve financial expectations.
    • Develop an in depth understanding of the competition, including market share estimates, differentiators and business strategy.


    Key Requirements:

    • College degree in business, marketing or related field coupled with 5+ year’s experience leading a product management team, with profit and loss responsibility, in a high-tech global environment. Preference for knowledge of linear broadcast markets.
    • Successful track record of establishing strategic direction, evaluating and coaching talent for success, and deliverying sound operational decision-making skills.
    • Experience with market positioning, business development, pricing, and competitive analysis.
    • Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation.
    • Strong commercial mindset and understanding of business.
    • Demonstrated ability to lead in a fluid, customer-oriented environment.
    • Ability to develop strategic relationships and sell the vision.  Ability to influence at multiple levels of an organization.
    • Effective verbal and written communication skills coupled with a demonstrated abiltity to develop relationships, manage stakeholders and influence others.
    • Customer service orientation and a bias for action.
    • Intellectual curiosity and the ability to deliver business insight.


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