Imagine Communications

Associate Product Line Manager

Job Locations CA-ON-North York
Posted Date 8 months ago(7/5/2017 4:48 PM)
Requisition ID

Specific duties include but are not limited to

This position will work within a matrix organization, collaborating across functional areas, external partners and customers to effectively lead all aspects of a product line or portfolio. Promotes product awareness, provides pre-sales technical support including phone support, system diagrams, proposals, and training to grow the sales of the product lines.


Specific duties include but are not limited to:

  • Work closely with product managers to support product lines throughout the organization
  • Support Solution architects in answering RFPs and POCs
  • Define new solution and product requirements to address market needs
  • Collaborate with marketing to develop and launch advertising and promotion campaigns.
  • Define and communicate the value proposition for the product family
  • Define, communicate product roadmap releases to timing
  • Identify and implement strategic partnerships to enhance the value of the product. These may include: content, advertiser, hardware, integrator, network, agency, and sales/channel partners.
  • Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
  • Develop an in depth understanding of the competition, including market share estimates, differentiators and business strategy.
  • Perform the role of Product Evangelist internally and externally



  • A keen interest in the broadcast business
  • Experience with IP networking and understanding of routing and switching architecture
  • Ability to develop strategic relationships and sell the vision. Ability to influence at multiple levels of an organization.
  • Effective oral and written communication skills.
  • Customer orientation.
  • Ability to explain complicated topics into simple terms that most people can understand
  • Intellectual curiosity and the ability to deliver business insight
  • Ability to multitask and drive to the desired results.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Coming Soon!