Imagine Communications

Associate Product Line Manager

CA-ON-North York
3 months ago
Requisition ID
07172150

Specific duties include but are not limited to

This position will work within a matrix organization, collaborating across functional areas, external partners and customers to effectively lead all aspects of a product line or portfolio. Promotes product awareness, provides pre-sales technical support including phone support, system diagrams, proposals, and training to grow the sales of the product lines.

 

Specific duties include but are not limited to:

  • Work closely with product managers to support product lines throughout the organization
  • Support Solution architects in answering RFPs and POCs
  • Define new solution and product requirements to address market needs
  • Collaborate with marketing to develop and launch advertising and promotion campaigns.
  • Define and communicate the value proposition for the product family
  • Define, communicate product roadmap releases to timing
  • Identify and implement strategic partnerships to enhance the value of the product. These may include: content, advertiser, hardware, integrator, network, agency, and sales/channel partners.
  • Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
  • Develop an in depth understanding of the competition, including market share estimates, differentiators and business strategy.
  • Perform the role of Product Evangelist internally and externally

Qualifications

Qualifications:

  • A keen interest in the broadcast business
  • Experience with IP networking and understanding of routing and switching architecture
  • Ability to develop strategic relationships and sell the vision. Ability to influence at multiple levels of an organization.
  • Effective oral and written communication skills.
  • Customer orientation.
  • Ability to explain complicated topics into simple terms that most people can understand
  • Intellectual curiosity and the ability to deliver business insight
  • Ability to multitask and drive to the desired results.

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