Imagine Communications

Senior Product Line Manager

Job Locations CA-ON-North York
Posted Date 8 months ago(7/5/2017 4:49 PM)
Requisition ID

Specific duties include but are not limited to

This position will work within a matrix organization, collaborating across functional areas, external partners and customers to effectively lead all aspects of a product line or portfolio. This includes:  complete financial oversight, overall responsibly for the product strategy and life cycle, and leadership responsibility for the team.


Specific duties include but are not limited to:

  • Set and communicate clear priorities for the product line based on strategic objectives, market conditions and customer requirements
  • Implement processes to manage the business monitoring performance against objectives and ensuring delivery of operational results.
  • Ensure detailed marketing plans (strategic and tactical) are developed, communicated and implemented to maximize the success of the product line.
  • Collaborate with marketing to develop and launch advertising and promotion campaigns.
  • Define and communicate the value proposition for the product family
  • Define, communicate and execute product roadmap releases to timing and cost targets, including end-of-life strategies.
  • Develop product pricing and margin models that maximize value to Imagine, taking into account, customer business models, competitive pricing, and ROI
  • Identify and implement strategic partnerships to enhance the value of the product. These may include: content, advertiser, hardware, integrator, network, agency, and sales/channel partners.
  • Oversee the planning/production of the portfolio to ensure ability to meet market demand, while managing inventory within defined targets. Set and achieve financial expectations.
  • Identify and implement continuous quality and cost improvement initiatives as it relates to product lifecycle management
  • Identify operational issues and working in conjunction with other Imagine groups (Sales, Marketing, Operations, Engineering), develop and implement plans to address them.
  • Evaluate and recommend investments to maximize the financial results of the product portfolio.
  • Develop an in depth understanding of the competition, including market share estimates, differentiators and business strategy.
  • Perform the role of Product Evangelist internally and externally



  • Successful track record of leading a product portfolio, with profit and loss responsibility, in a high-tech global environment, for a sustained period of time.
  • In depth knowledge of linear broadcast markets, monitoring, processing and routing systems
  • Successful track record of establishing strategic direction, supported by sound operational decision making skills.
  • Experience with market positioning, business development, pricing, and competitive analysis.
  • Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation.
  • Strong global business acumen.
  • Demonstrated ability to lead in a fluid, customer-oriented environment.
  • Ability to develop strategic relationships and sell the vision. Ability to influence at multiple levels of an organization.
  • Effective oral and written communication skills.
  • Customer orientation.
  • Intellectual curiosity and the ability to deliver business insight
  • Ability to multitask and drive to the desired results.


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